Today’s consumer values a positive user experience as much as (if not more than) the cost of the products they’re purchasing. Naturally, they've come to expect personalized eCommerce experiences that place them, the customer, at the centre. These personalized experiences may well be a make or break factor. Personalization not only benefits the consumer through a more unique and relevent customer experience, but it also benefits companies by getting in front of the right customers, in the right places, at the right times, with the right experiences. The end result? Higher conversion, AOV, and greater customer retention.